As early as 1948, Juffali began to form close business associations with a number of major international corporations. As the infrastructure of the Kingdom grew, Juffali moved to local manufacturing in businesses as diverse as automobile manufacturing and refrigeration, as well as chemicals.

Today, the Juffali list of partners reads like a “Who’s Who” of multinational corporations and includes IBM, Siemens, Ericsson, Mercedes-Benz, Michelin, Massey-Ferguson, Electrolux, Kelvinator, Carrier, Dow Chemicals, DuPont and Butler, to name but a few. Mutual loyalty and commitment have allowed these partnerships to endure for decades. Juffali’s manufacturing base was originally geared towards the local market but in recent years that focus has expanded to include export markets in the region.

“Progress through diversity” has been the group’s motto and Juffali led the way in developing the service aspect of industry and trade in Saudi Arabia. Its many divisions can now offer total solutions, as well as ongoing support to clients. Its long established trading base has evolved into an excellent distribution system, which is imperative in Saudi Arabia, with its distant conurbation, as well as its difficult terrain and climate. 

Joint ventures and agency agreements with IBM have placed Juffali as the Kingdom’s leader in the computing field. Its agreements with Siemens and Ericsson, which focus on products, as well as the technological aspect of telecommunications, ensure that Juffali is well placed to benefit from the enormous growth in this sector.

Juffali’s long and successful track record in trading and as an industrial giant, places the group in an ideal position to continue contributing to new developments in the Kingdom of Saudi Arabia.