The Saudi Government has maintained a policy of developing a strong agricultural base. Accordingly, it has provided significant subsidies for the growth of this sector. At present, more than 15% of the Saudi work force is employed in agriculture. Today, Saudi Arabia is self-sufficient in wheat and is approaching self-sufficiency in poultry, fruit, vegetables and dairy products.

As an important supplier of tractors, harvesters, irrigation systems, well-drilling equipment, pumps, power packs, grain silos, generator sets and other equipment for large-scale farming, agriculture is a key market segment for Juffali. The company also distributes a wide range of agricultural chemicals, herbicides and insecticides to the farming community. To the north of Riyadh, the main city for the agricultural region is Qassim, where Juffali maintains full service and parts facilities.